But content is what makes people take action. Your web design, images, fonts and colours do make up a huge part of your brand. They can also create offline content such as brochures, client packets and so on, but today, we’ll be focusing specifically on digital content creation.Ĥ of the best reasons you need an online content creator Social media copy (one of my favourites!) A content creator can contribute any of the following: They usually target a specific end-user/audience in specific contexts. So what exactly is a content creator?Ī content creator is someone who is responsible for the contribution of information to any media and most especially to digital media. So first, I wanted to run through exactly what content creators do - the same explanation I try to give everyone. When I introduce myself as a content creator, people can sometimes do one of the following: (a) look at me with a puzzled look on their face, (b) ask “what does that mean?” or (c) ask me every question under the sun to find out what it entails as a job.Īfter I explain what I do and how I help bloggers and business owners grow their online presence through content marketing, an answer can usually be “Hey, I need someone like that!”Īnd that’s why I’m here.
Which is why I was SO excited to write today’s post!Īs a little girl reading book after book and writing in journal after journal, content has always been part of my path. If you’ve known me online for any length of time, you’ll know that content is one of my favourite things to talk about.
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